Updated: January 20, 2026
If you’ve ever binge-watched shows like Bhabiji Ghar Par Hai! or Jijaji Chhat Per Hai, chances are you’ve tuned into &TV (often stylized as AND TV). This Hindi general entertainment channel has carved out a solid spot in Indian households with its mix of comedy, drama, and family-friendly vibes. But who actually owns &TV? Let’s break it down in a clear, straightforward way.
Table of Contents
The Current Owner of &TV
&TV is fully owned by Zee Entertainment Enterprises Limited (ZEEL), one of India’s biggest media powerhouses. Launched back in March 2015, the channel was created to expand Zee’s portfolio beyond its flagship Zee TV. As of 2026, ZEEL remains the parent company, with no major ownership changes reported recently.
ZEEL itself is part of the larger Essel Group, founded by Dr. Subhash Chandra. While the group has faced business shifts over the years (including talks around mergers and leadership changes), &TV continues to operate under Zee’s umbrella. The channel’s content, branding, and distribution all tie back to ZEEL’s network of over 30 channels.
This ownership gives &TV access to Zee’s vast production resources, including in-house shows and a strong distribution reach across India and international markets like the UK, USA, and Middle East.
Why Zee Entertainment Chose to Launch &TV
Zee didn’t just add another channel randomly. By 2015, the Indian TV market was getting crowded, and Zee wanted a fresh platform to target slightly different audiences. &TV focused on light-hearted, relatable content—think saas-bahu twists with heavy doses of humor—to stand out from heavier dramas on other networks.
- Key strategy: Differentiate with comedy and rural-urban appeal
- Quick wins: Shows like Bhabiji Ghar Par Hai! became instant hits, boosting viewership
- Global push: Available via cable, DTH, and streaming on ZEE5
This move helped Zee strengthen its position against rivals like Star Plus and Colors. Even today, &TV holds steady in the Hindi GEC (General Entertainment Channel) space.
Popular Shows and Achievements on &TV
What keeps viewers coming back? A lineup of long-running favorites and fresh experiments. Here’s a quick look at some standout titles and milestones:
- Bhabiji Ghar Par Hai! — One of the longest-running comedy shows on Indian TV
- Jijaji Chhat Per Hai — Spin-off success with hilarious family chaos
- Other hits: Lapataganj, Pagalpanti, and recent launches
&TV has also experimented with reality formats and devotional content at times, keeping the mix varied.
Quick Stats Table: &TV at a Glance (2026 Update)
| Aspect | Details |
|---|---|
| Launch Date | March 2, 2015 |
| Current Owner | Zee Entertainment Enterprises Ltd. (ZEEL) |
| Parent Group | Essel Group |
| Primary Language | Hindi |
| Genre | General Entertainment (Comedy-focused) |
| Key Shows | Bhabiji Ghar Par Hai!, Jijaji Chhat Per Hai |
| Streaming Availability | ZEE5 (with live TV and on-demand) |
| International Reach | UK, USA, Middle East, and more |
| Timeshift Channel | &TV +1 |
These details highlight why &TV remains relevant in a streaming-dominated era.
The Bigger Picture: Zee’s Role in Indian Media
Zee Entertainment isn’t just about &TV—it’s a giant with channels like Zee TV, Zee Anmol, and the OTT platform ZEE5. Under leaders like Punit Goenka (CEO) and with Dr. Subhash Chandra as Chairman Emeritus, the company continues to invest in content across TV and digital.
In 2026, as viewers shift more toward OTT, Zee uses &TV as a bridge—airing episodes that later drop on ZEE5. This dual strategy helps retain traditional TV audiences while growing online subscribers.
Conclusion
&TV’s owner is clearly Zee Entertainment Enterprises, and that connection powers its fun, engaging programming. Whether you’re a long-time fan or just discovering the channel, knowing the Zee backing explains the consistent quality and wide availability. As Indian entertainment evolves, channels like &TV show how traditional TV can still thrive by staying true to what audiences love—good laughs and relatable stories.
If you’re streaming or tuning in via cable, &TV remains a go-to for feel-good viewing. Who knows what hilarious new shows they’ll drop next? Stay tuned!